SPB TV to bring its new revenue generating tools to Asia
Singapore, 16 June 2014 – SPB TV, one of the world's leading providers of end-to-end OTT TV, IP TV and mobile TV solutions will display its newest revenue generating tools - interactivity and personalization features at BroadcastAsia 2014 in Marina Bay, Singapore. And for the first time all SPB TV demos will run on a portable transcoding solution SPB TV NaNo Encoder.
Live sports form the most popular TV content of all time and now, more than ever, drive digital TV’s growth and revenues. The major engagement tool, interactive features around sport events, is now available for SPB TV customers in the Asia Pacific region. Sports fans can vote for their favorite players or teams, as well as quickly access stats and background data without interrupting the match. All this functionality is now integrated in SPB TV solutions for OTT TV to be demonstrated at SPB TV’s stand at BroadcastAsia.
Many viewers around the world have already enjoyed personal TV experience with ultimate control over what, where and when they watch. Now it’s time for TV to identify and anticipate users’ preferences and demands. SPB TV has incorporated user intelligence and personalization tools as core parts of its online TV solutions to allow for tailoring programs and service to each individual viewer.
SPB TV’s customers can easily access their audiences’ behavioral and preference data and run highly effective targeted marketing and advertising campaigns significantly increasing revenues.
All this can happen on just about any screen and across any network – SPB TV supports 100% mobile OS, tablets, connected TVs and other screens.
And for those keen on innovative broadcasting technologies SPB TV will showcase its new encoding solution - NaNo Encoder, a portable device supporting 4 SD or 2 HD channels simultaneously. This highly cost effective tool can be used in various businesses, including TV studios and other production, broadcast or multicast facilities. SPB TVs new transcoding solution is thus very convenient and can be launched with a customer’s own equipment.
Sebastian-Justus Schmidt, co-founder of SPB TV, will take part in the BroadcastAsia International Conference, where leading industry representatives will discuss how they interact with a new generation of viewers in an accessible, personalized and mobile way.
"The Asia Pacific market has huge potential in take up of television technologies. The future of the industry is being conceived in Singapore, Malaysia, Thailand and other countries in the region. We are pleased to be a part of this growth and proud that our expertise and quality technologies allow us to play a leading role in these countries”, highlighted Sebastian-Justus Schmidt.
SPB TV will exhibit at BroadcastAsia from 17-20 June at booth number 5G4-01 on level 5 Marina Bay Sands Exhibition Centre.
SPB TV is headquartered in Switzerland, with R&D headquarters in Russia and offices in Asia (including Singapore and Thailand) and South America.
To find out more about SPB TV visit: www.spbtvsolutions.com, or contact:
Denis Perepelitsyn, Head of PR and Communications at SPB TV (firstname.lastname@example.org)
or SPB TV Asia: 30A Duxton Rd, Singapore 089494 +65 6602 8088. Bob Fox email@example.com
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