Jun 18
June 18

SPB TV for Windows Mobile Smartphones Gets a Major Update

June 8th, 2010 – SPB Software, a leading mobile software developer, has updated the Windows Mobile version of its flagship application SPB TV to version 2.0. Due to support from advertising revenues the program is now free-of-charge and subscription-free. Ads featured in SPB TV only last as long as channel buffering takes and preserve the best user experience.

In addition to existing features that include quick channel previews, a TV guide for more than 150 channels in over 20 languages, picture-in-picture mode, fast channel launching and switching, the new version offers also a video on demand (VOD) option. With this new feature the users can control what they are watching and when. Unlike broadcast TV, VOD provides greater choice and interactivity.

Another significant enhancement is the Advanced Video Codec (H.264) support which improves video quality. As a result even with substantial lower bitrates the resolution is strongly improved. SPB TV 2.0 also allows users with low speed mobile network connections to watch TV.

SPB TV for Windows Mobile Smartphones Gets a Major Update

SPB TV also works on iPhone, Symbian, Android, BlackBerry and WebOS smartphones. Last month SPB TV reached the one million users milestone. Mobile TV watching behaviour differs across countries. For example 71% of US users use SPB TV via 3G while in Greece and Poland only 10% of users use 3G and others use WiFi.

"Taking all the statistics and feedback collected from our users into consideration, we created the new version of SPB TV, which not only offers our users better video quality but is also available to all Windows Mobile users absolutely free," said Sebastian-Justus Schmidt, CEO of SPB Software.

SPB TV is also available as a solution for mobile operators. SPB TV Mobile Operator's Solution allows carriers to couple SPB's proven solution with their own infrastructure and various subscription models. Three mobile operators worldwide have already deployed SPB TV based mobile TV solutions.

SPB TV 2.0 for Windows Mobile Main Features:

  • Integrated TV Guide with a list of current and upcoming TV shows
  • Unique browser with fast channel launching and switching
  • Quick channel preview (picture-in-picture mode)
  • On-screen control panel
  • Video on Demand
  • Setting a reminder
  • Video quality switcher
  • Advanced Video Codec support

Pricing and Availability

SPB TV 2.0 for Windows Phones running Windows Mobile 5 and later Professional and Standard editions, qVGA, VGA, Square QVGA, HVGA, and WVGA screen resolutions are supported. The application can be downloaded for free from http://spb.com, there is also no monthly fee for using it. The application is ad-supported: an advertisement is shown every time user switches the channel while the stream is buffering.

Further Information

SPB TV for touchscreens product page
SPB TV for non-touchscreens product page

SPB TV for touchscreens screenshots
SPB TV for non-touchscreens screenshots

SPB TV for touchscreens downloading page
SPB TV for non-touchscreens downloading page

About SPB Software (www.spb.com)

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world's single number one best-selling mobile application – SPB Mobile Shell. For more information, please visit www.spb.com.

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For more information or to claim a complimentary copy of SPB TV please contact:
Jenny Pyatko
pr@spb.com

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