Oct 20
October 20

SPB Software: Mobile TV Business Unit Well Established to Operate Independently

October 20th, 2011 – SPB Software, the leading software developer behind the global success of SPB Shell 3D, will now operate independently from SPB TV, the license owner of SPB TV. Both companies have shared infrastructure and personnel since SPB TV was incorporated in 2007. The SPB TV team will move to a new office space and start to operate as a completely separated business on October 24th, 2011.

Over the last few years, SPB Software has developed into a highly acclaimed UX and UI focused expert, while SPB TV has successfully competed on Mobile TV market, globally acknowledged for its SPB TV offering. Over the years, the team has worked successfully to build from the ground an end-to-end mobile TV infrastructure and solutions that now count more than 10 million subscribers worldwide as end-user products, and have been successfully deployed by the several world's leading mobile operators and content owners.

Both companies have established partnerships with the key leaders in the telecom ecosystem, and built loyal end-user customer bases. In the second and third quarters of this year, each company has faced new business opportunities which necessitated splitting up individual teams to grow their businesses independently.

"This separation will empower both companies to grow entrepreneurially and strengthen a competitive position on their respective markets," said Sebastian-Justus Schmidt, CEO of SPB Software. "SPB TV has already revealed superb success, and, as an emergent start-up, SPB TV will undoubtedly receive further investor attention to realize its growth path, sketched towards fulfilling the growing market needs".

The Interim-CEO of SPB TV Inc. will be Kirill Filippov. Actively engaged in the television and media industry since 1998, Mr. Filippov brings substantial professional experience and profound market knowledge to serve SPB TV business needs.

Fedor Ezhov, the Senior Product Director for SPB TV will become COO of SPB TV.

"SPB TV has a great roadmap and we will showcase the new breakthrough technologies at the next Mobile World Congress in February," said Kirill Filippov, CEO of SPB TV. "We have ambitious plans for even better customer relationships – and we will take full advantage of the opportunities to achieve the entire potential as a trusted provider of out-of-box mobile media experiences."

About SPB TV (www.spbtv.com)

SPB TV is a trusted provider of mobile video experiences to the world's leading operators, device manufacturers and content owners. The company owns SPB TV brand of multiplatform mobile TV solution that enables to distribute video content to multi-screen devices – mobile, tablets, and desktop – efficiently and in a high quality. With a profound experience in usability and deep knowledge of mobile market, SPB TV ensures an ultimate experience for multi-screen viewing. For more information, please visit www.spbtv.com.

About SPB Software (www.spb.com)

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world's single number one bestselling mobile application – SPB Mobile Shell. For more information, please visit www.spb.com.

Media contact:
Inga Ezhova
pr@spbtv.com

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